2024-03-28T09:41:23Z
https://oai.zbmath.org/v1/
oai:zbmath.org:7119023
2019-10-17T14:34:54Z
90
91
Zhang, Zelin; Ma, Minghui; Popkowski Leszczyc, Peter T. L.; Zhuang, Hejun
2020
7119023
English
Elsevier (North-Holland), Amsterdam
https://zbmath.org/07119023
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Eur. J. Oper. Res. 281, No. 1, 114-128 (2020).
90B60; 90B05; 91B42
The influence of coupon duration on consumers' redemption behavior and brand profitability
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