2024-03-28T19:08:18Z
https://oai.zbmath.org/v1/
oai:zbmath.org:5191866
2007-09-18T12:35:13Z
62
91
Dellarocas, Chrysanthos; Narayan, Ritu
2006
5191866
English
Institute of Mathematical Statistics (IMS), Beachwood, OH/Bethesda, MD
https://zbmath.org/05191866
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Stat. Sci. 21, No. 2, 277-285 (2006).
62P20; 91B42
A statistical measure of a population's propensity to engage in post-purchase online word-of-mouth
j